DISCOVERING THE NEW AT INDIA INTERNATIONAL TRAVEL MART 2019 – INDIA’S PREMIER TRAVEL AND TOURISM EXHIBITION

 The
114th edition of ‘India International Travel Mart’ was held
from 2nd to 4th August 2019 at the The Bangalore Palace, Vasanth Nagar
Entrance. 
With
this year’s edition of
‘IITM’ in Bangalore, Sphere Travelmedia & Exhibitions
completed 20 years of providing the travel industry and discerning buyers
from the travel – trade and corporate sector an opportunity to do business.

India International Travel Mart, India International Travel Mart Bengaluru, IITM, IITM 2019, IITM Bengaluru, Event, Event Coverage, Blog, Blogging, Bloggers, Event Bloggers, Happening Heads, #HappeningHeads
L-R : Inaugurated by Mr Praveen Kumar, Principal Secretary, Youth Advancement, Tourism and Culture Department, Govt of Andhra Pradesh; Mr Pravin Kumar, CEO, Andhra Pradesh Tourism Authority & MD, Andhra Pradesh Tourism Development Corporation; Mr M Vinod, Association of Tour Operators Andaman; K Devaraj, Director-I/C, MSME Development Institute, Bengaluru.
 The ‘India International
Travel Mart’
 showcased a variety of destinations from different spheres such as
pilgrimages, adventures, culture & heritage, beaches, hills and much more.
The event had over 450 participants from over 15 countries and over 20
Indian states. The participants included Travel Agents & Tour Operators,
DMC, Hotels & Resorts, National Tourist Organizations, Cruises, Airlines,
Online Travel Portals etc.

The 3-day event showcased glimpses from
the travel, tourism and hospitality industries. The time for IITM Bengaluru is
perfect for the upcoming holiday season in India, Dussehra (Vijayadashami also
known as Dasara, Dussehra or Dussehra is a major Hindu festival celebrated at
the end of Navratri every year) & Deepavali, long weekends as well as
round-the-year travel, vacations and business plans. 

 The Ministry of MSME, Government of India under its
scheme “Procurement and Marketing Support” 
showcased an exclusive MSME Pavilion consisting of
50 stalls, which was setup in the trade fair showcasing the competencies and
ready to go attitude of MSMEs to capture the National and International market. 33 Women Entrepreneurs, 11 Sc/ST and 6 General MSME Entrepreneurs participated in the Trade Fair. The stalls were provided to MSMEs at the
subsidised rates as per the guidelines of the Scheme.

 IITM hosted the launch of “The Out Factory” which make exclusive
Mongolian Yurts which are used glamping and outdoor living. 
These were their first edition of the Mongolian Yurts which were on display
at the venue. 

 Rajasthan Tourism hosted their exclusive Rajasthan Tourism Roadshow at
the venue, which saw the participation of more than 100 travel agents from
Bangalore.

 Speaking
on the occasion, Mr Sanjay Hakhu, Director, Sphere TravelMedia said, “India in
spite of the present business environment is fast emerging as one of the most
interesting and productive countries for the travel trade industry both for
leisure and business travel. A combination of factors is responsible for the
growth and demand of travel trends from India. The visitor profile is on a B2B
& B2C format like and will have over 15,000 buyers over 3 days.”

 Tourism
Studies and Trends indicate that the year 2018 – 19 will see more than 20
million Indian tourists embanking on overseas travel and with the advent of
low-cost international airfares and holiday packages that are available on
monthly
installments payable over a period of time, International travel is no
longer a luxury. 

HIGHLIGHTS OF THE INDIA INTERNATIONAL TRAVEL MART 2019:

·       
New Zealand, Korea and Bahrain were the ‘Partner Countries’ at ‘India
International Travel Mart’
this year.
·       
Big representation from different travel and tourism products of
Karnataka
·       
Some of the International participants who were participating this year
included participants from Bahrain, China, New Zealand, Singapore, Nepal, Dubai,
Indonesia etc.
·       
Gujarat, Kerala, Rajasthan were the ‘Partner States’ while Goa, Madhya
Pradesh, West Bengal, Himachal Pradesh and Tamil Nadu were the ‘Featured Destinations’ at the event.
·       
Karnataka was the Host State for the event and Delhi Tourism, Meghalaya Tourism, Lakshadweep, Jharkhand Tourism, Uttarakhand
Tourism are the Focus States at the event. 
·       Gokulam Grand were the Hospitality Partners of the event.
·       
More than 200 hotels and resorts participated from all over
India, making it one of the most diverse ranges of hospitality products in the
country on display. There were diverse Tourism segments on display such as Pilgrimage Travel, Adventure,
Cultural pursuits, shopping tours, etc.
·       
Exclusive Start-up Pavilion in the field of hospitality, travel and
tourism was setup at the venue.
·       International Holiday Packages from IRCTC were one of the key highlights at IITM 2019.

The ‘India International Travel Mart’ provided an ideal ‘marketing opportunity’ and ‘excellent backdrop’ to enhance the participant’s ‘brand-equity’ in the eyes of the discerning end consumer and the travel-trade.

A BOOST FOR DOMESTIC TOURISM:

 The
event showcased travel and hospitality products from every part of the country,
making it one of the biggest congregations of travel-trade in the country. The
event provided unmatched networking opportunities to interact with Travel-Trade
and Corporate Buyers alike.
Mr Rohit Hangal,
Director, Sphere Travelmedia added, “Domestic travel as the backbone’ of
India’s tourism portfolio and with an estimated 561 million domestic tourist
visits. This segment is probably only second to China in terms of sheer size.
With the rapid economic development taking place in the 
country and availability of greater disposable income combined with affordable
holiday packages, tourism in India is increasing steadily and acts as a
catalyst for the furthering the economic growth in view of its wide-ranging
linkage effects and multiple impacts. The participants from the states of
Karnataka, Kerala, Andhra Pradesh, Rajasthan, Gujarat, Himachal Pradesh, and
many more destinations will be seen aggressively marketing their products will
be there with their travel and tourism stakeholders.”



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