FUJIFILM X-A7 CAMERA – FUJIFILM INDIA’S NEW LAUNCH FOR A VLOGGING AND BLOGGING DELIGHT

 Fujifilm India unveils the happening new Fujifilm X-A7 camera for a vlogging and blogging delight that comes with AF capable of tracking a fast-moving subject as well as detecting face/eye and features highest-quality 4K video, a large bright rear LCD monitor for excellent operability.

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(From Left to Right): Mr. Arun Babu, General Manager Electronic Imaging and Optical Devices, Fujifilm India. Pvt Ltd, Mr. Hiroki Yokomizo, Marketing Advisor Electronic Imaging, and Optical Devices, Fujifilm India and Mr. SM Ramprasad, Executive Vice President, Electronic Imaging and Optical Devices Fujifilm India.
Mumbai, 25 November 2019: Fujifilm India Private Limited, a pioneer in imaging technologies, announced the launch of FUJIFILM X-A7, in Mumbai today. The new addition to the X Series range of compact and lightweight mirrorless digital camera offers an outstanding image quality with the company’s unique color reproduction technology.
Sporting a retro and stylish design, the compact X-A7 weighs 320g and offers a host of features including the newly-developed 24.24MP APS-C sensor. The sensor uses copper wiring to enable high-speed data readout and features phase detection pixels across the entire sensor surface to enhance AF speed and accuracy. This enables AF tracking of a moving subject as well as Face/Eye detection with ease.
Adding to these features, X-A7 boasts a smooth recording of 4K/30fps video and high-speed video, making it a perfect camera for vloggers who want to step-up their photography from smartphone pictures. The camera offers a broad range of features from casual snapshots of everyday scenes to travel photography and full-fledged photographic creations. The X-A7 includes features beyond a smartphone’s reach by offering a 3.5-inch LCD monitor with a maximum luminous intensity of approx. 1,000 candelas to guarantee intuitive operability on the rear panel. Furthermore, this is the first X Series model that features a “vari-angle” monitor and allows users to adjust it to any angle. It can be used in conjunction with the Portrait Enhancer Mode for self-portraits of advanced quality.
 
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Innovative features of Fujifilm X-A7 Camera:
 
1.
Newly-developed image sensor delivering
premium image quality and outstanding AF performance
·
The X-A7 features a
newly-developed 24.24MP APS-C sensor. Combined with Fujifilm’s unique color
reproduction technology, accumulated over 80 years, the sensor produces vibrant
colors in what Fujifilm calls “memory colors,” exactly as the users remember
them to achieve photography of premium image quality.
·
The quality of images taken at
high ISO sensitivity has been improved over that of the current model*4. The
sensor delivers clear images with low noise even at the ultra-high sensitivity
of ISO51200, which is particularly useful when shooting a fast-moving subject
or in low light conditions.
·
The sensor uses copper wiring
to enable high-speed data readout, and features about 8.5 times more phase
detection pixels than the current model*** across the entire sensor
surface to enhance AF speed and accuracy. This not only enhances the AF tracking of
a moving subject and Face / Eye detecting AF performance, but also allows users
to attain fast and accurate autofocus even in low light.
·
Increased data readout speed
also significantly reduces the rolling shutter distortion*4, often observed
when shooting a fast-moving subject.
***Referring to the FUJIFILM X-A5 mirrorless digital camera
*4A distortion to a subject when shooting with electronic shutter
 
2.
A stylish camera body weighing
just 320g and capable of shooting approx. 440 frames per charge
·
The X-A7’s stylish camera body
weighs just 320g, which is about 41g lighter than the current model***. When
combined with its kit lens, FUJINON Lens XC15-45mmF3.5-5.6 OIS PZ, the weight
comes to just 455g, offering great portability.
·
Its energy-efficient design
allows users to take approx. 440 frames*5 per charge. Users can take the
camera out for travel or many hours to shoot snapshots of day-to-day scenes
without caring about the remaining battery.
*5Capable of shooting 440 frames per charge when “Economy” is selected
in the Performance Mode, and approx. 270 frames per charge in “Standard”
 
3.
Enhanced video recording functions
·
The X-A7 reads data from all
the pixels on the sensor and uses the ample information equivalent to 6K to
produce 4K video, with no cropping.
·
It is capable of recording
smooth 4K/30fps video, twice the frame rate of the current model***, and can
record at 60fps in full-HD and HD video modes.
·
The camera records up to about
15 minutes of 4K video and up to about 30 minutes of full-HD and HD video
continuously.
·
This is the first X Series
camera to feature the “Countdown Video” mode, in which the users can specify
the duration of video to be filmed from the options of 15 seconds, 30 seconds
or 60 seconds.
·
The HD High-Speed Video
function records HD video at up to 4x frame rate to achieve smooth video even
when replaying a fast-moving subject in slow motion.
·
The camera comes with 3.5MM
jack converter supplied in the box.
 
4.
Bright and large rear-panel
LCD monitor for excellent operability
·
The X-A7 features a large
3.5-inch LCD monitor with a wide aspect ratio of 16:9 on its rear panel. It
provides a touch-response performance equivalent to or better than that of
smartphones in general, enabling easy camera operation. Furthermore, a new
“Smart Menu”, which enables intuitive operation, allows users to adjust
shooting settings with ease while checking the picture’s brightness, bokeh
level, Film Simulation effect and aspect ratio on the screen.
·
The camera comes with
different screen aspect ratio (3:2, 16:9, 4:3, 1:1)
·
The rear LCD monitor boasts
the maximum luminous intensity of approx. 1,000 candelas for a high degree of
visibility. Users can clearly check the subject on the screen even on a bright
sunny day outside.
·
This is the first X Series
model that features a “vari-angle” monitor that users can adjust to any angles.
It makes it easy to shoot from high- and low-angles and can be rotated to
shoot self-portraits. It can also be used in conjunction with the Portrait
Enhancer Mode for self-portraits of advanced quality.
 
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5. 
Diverse shooting modes to
facilitate your photographic creativity
·
“Bright Mode” has been added
to the Advanced SR Auto function, designed to automatically select the optimum
shooting settings. Fujifilm’s High Dynamic Range (HDR) technology is fully
utilized to produce brighter and more vivid pictures.

 

·
For the first time in the X
Series, the X-A7 offers “Light Trails” as a “Scene Position” mode for selecting
the ideal camera settings for the chosen scene. This option uses long exposure
to capture trails of light, e.g. car’s headlight. The shooting progress can be
checked in the Live View mode as users enjoy the magical effect.
 
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6.
Reinforced connectivity and
connection stability with smartphones and tablet devices

      With the use of the
Bluetooth® Low Energy technology, the X-A7 can automatically transfer stills
and videos to a pre-paired smartphone or tablet device via the free FUJIFILM
Camera Remote app for smartphones and tablet devices. The enhanced connectivity
and connection stability enables easy and instant sharing of your favorite
photos on social media.

 

 
·
The X-A7 also supports wired*6 data
communications with smartphones and tablet devices. The wired data
communication can transfer data about 8 times faster than in the wireless,
significantly reducing the time required to send large data, e.g. video files, to
your device.
*6Android…Requires a “USB type A to C” adapter
When connecting to a smartphone/tablet with a Micro B socket, a USB OTG
adapter is required.
iOS…Requires a “USB type A to C” adapter.

        When connecting to a
smartphone/tablet with a Lightning socket, USB OTG adapter is required.

 

 
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Commenting on the launch, Mr. Haruto Iwata, Managing Director, Fujifilm India Pvt Ltd. said, “India is an evolving market and so are the demands and expectations of our customers. As one of the enablers in the imaging world, we always strive to introduce technology that strengthens our capabilities, while allowing our users to effortlessly click and share. We are thrilled to announce the launch of X-A7, the latest addition to the X Series line-up that offers cutting-edge technology and is packed with unique features. The latest model is a perfect companion for travel photographers as well as Vloggers to refine their photography experience and is yet another landmark product in Fujifilm’s mirrorless range.”
Elaborating about the product, Arun Babu, General Manager Electronic Imaging and Optical Device, Fujifilm India Pvt Ltd, said, “At Fujifilm India, we take pride in providing the innovative technology to our customers by creating products that enhance their experience. The newly launched X-A7 offers the latest technology & features, making it an ideal choice for vloggers who are looking for a compact yet advanced photography & videography device. With the launch of this camera, we want users to expand their existing capabilities to gain an enhanced creative edge.”
Price and Availability: The new X-A7 is available in five color variants- Silver, Camel, Dark Silver, Mint Green, and Navy Blue. The camera will be available with an XC 15-45mm lens kit at an MRP of INR 59,999 on Amazon.
 

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