Fujifilm India unveils its happening innovation marvel – GFX100 in India along with the new “Premista” series of cinema zoom lenses. It is industry’s first large format sensor camera with the world’s highest 102 million pixels resolution. It offers fast and accurate autofocus, in-body image stabilization as well as the 4K video capability. With GFX100, you will be able to capture and record precious moments at world-leading image quality!

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Left to right: Mr. Makoto Oishi, Manager, Sales and Marketing Group, Optical Device & Electronic Imaging products Division, FUJIFILM Corporation; Mr. Haruto Iwata, Managing Director, Fujifilm India Pvt Ltd., Mr. Toshihisa Iida, General Manager, Optical Devices & Electronics Imaging Division, FUJIFILM Corporation, Mr. SM Ramprasad, Head – Electronic Imaging, Mr. Arun Babu, National Business Manager, Fujifilm India
 New Delhi, 16 July 2019: Fujifilm India Private Limited, a pioneer in imaging technologies,
announced the launch of latest innovation breakthrough in India, the FUJIFILM
GFX100 mirrorless digital camera (“GFX100”) incorporating an image sensor with
the world’s highest 102 million pixels resolution and unique color reproduction
technology to achieve the world-leading image quality. The event saw the
presence of Mr. Haruto Iwata, Managing Director, Fujifilm India Pvt Ltd., Mr.
Dabboo Ratnani, Celebrity and Fashion Photographer and International Editorial,
Commercial and Corporate Photographer Mr. Zack Arias. 
The GFX100 is a flagship model of the GFX Series of mirrorless
digital cameras, which have won strong praise from professional photographers
and photo enthusiasts alike for the use of a large image sensor, boasting
approximately 1.7 times the size of the 35mm full-frame sensor. Among digital
cameras equipped with a sensor larger than the 35mm full-frame format, this is
the world’s first model that offers (1) a back-illuminated sensor with phase
detection pixels, (2) in-body image stabilization (IBIS) mechanism and (3)
4K/30P video recording capability. The innovative mirrorless digital camera
fulfills photography’s intrinsic mission of “capturing and recording precious
moments that are never to be repeated again.” Launched in India today, the
camera will be available at a price of INR 7,86,999/-.
Commenting on
the occasion, Mr. Haruto Iwata, Managing Director, Fujifilm India Pvt Ltd.
is indeed a gratifying moment for us and we are excited to announce the
launch of the world’s highest 102 million pixels mirrorless camera – GFX100
in India. At Fujifilm India, our endeavour has always been to bind innovation
together with service that enhances customer delight. With the launch of
GFX100, we have achieved a great milestone in our digital camera business. I
am optimistic that the launch will further enhance our presence in India and
we will continue introducing cameras that deliver an unparalleled standard of
optical brilliance that is sure to delight a photographer’s fantasy.”
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Present at the event and Brand Ambassador for Fujifilm GFX range,
Mr. Dabboo Ratnani
said, “It is a matter
of great pride for me to be associated with a cult brand like Fujifilm. The new
GFX100 camera embodies a new standard of optical excellence with technological
brilliance in new mount and optics; retaining Fujifilm’s renowned legacy.
Packed with powerful features, the camera displays Fujifilm’s legendary
artistry that will empower users to expand the realm of photographic
capabilities. With this association, we look forward to an advanced mirrorless
camera experience and witness a shift in the existing imaging industry to newer

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Mr. Dabboo Ratnani, Celebrity Photographer, Brand Ambassador of FUJIFILM’s range of Digital Cameras
 On this occasion, the
Optical Devices Division of FUJIFILM also unveiled the new “Premista” series of
cinema zoom lenses. These lenses support large-format sensors and deliver
outstanding high resolution, beautiful bokeh and rich gradation with HDR (high
dynamic range). The Premista Series brings out the maximum capability of large
format sensors, which is increasingly being adopted into cinema camera, to
provide robust support for high-quality video production. The Premista 28-100mm
T2.9 will be available in August 2019 at a price of USD 38,800 and the Premista
80-250mm T2.9-3.5 will be available later this year at a price of USD 39,800.
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Commenting in the launch of the ‘Premista’ series,
Cinematographer Mr. Palash Das said
, “I was recently honoured to
shoot on the Premista 28-100mm large format zoom lens. The lens is indeed a
breakthrough with crisper images and proper focal length coverage throughout
the zoom range. It has a beautiful flare to it and the bokeh effect is also
quite wonderful. My overall experience with the lens is nothing but fantastic
and I will encourage more DOPs to use this zoom lens in Bollywood and across
the world.”
Fujifilm has led the
cinema industry since its foundation in 1934 to achieve domestic production of
photographic and motion picture films. Since 2000, the company has worked on
developing lenses for cinema cameras. Its products have received high acclaim
at the frontline of movie, TV commercial and TV drama production around the
world for their outstanding image quality. The development of high-performance
zoom cinema lenses and their contribution to enhancing video image quality have
been recognized in 2017 when Fujifilm was given the Emmy Award by the American
Academy of Arts and Sciences. The new Premista Series will complement the
existing “HK / ZK / XK / MK Series” of lenses to address diverse needs in video

Innovative features of the GFX100:
Fujifilm, Fujifilm India, GFX100, Premista, Fujiflm GFX100, #TheKingOfMirrorless, GFX100 India Launch, Fujifilm X Series, GFX100 Launch In Mumbai, #Revolution100, FujifilmX India, Tech, Technology, Happening Heads, #HappeningHeads
Product Image – FUJIFILM GFX 100
  • The world’s highest 102
    million pixels resolution delivers the world-leading image quality
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With the features of the GFX series image sensor which
has the a diagonal length of about 55 mm (43.8 mm x 32.9 mm) and is approx. 1.7
times bigger than a 35 mm full-frame format, GFX100 has double number of pixels
compared to the current model***. Combining with the unique color reproduction
technology, it achieves the world-leading image quality.
  • Offering the following
    three structures/ functions for the first time as a digital camera 
    that carries an image sensor larger than the
    35mm full-frame format:

i) Back-illuminated
sensor with phase detection pixels:
use of phase detection pixels across the back-illuminated image sensor produces
supreme image quality while making AF up to twice*4 as fast as that of the
current models***. It also delivers outstanding Tracking AF performance on a
moving subject and advanced accuracy in Continuous AF.
ii) In-body image
stabilization (IBIS) mechanism:
The use of up to
5.5-stop*4 five-axis in-body image stabilization controls pitch and yaw
movements (up / down and right / left tilting) as well as shift (vertical /
horizontal) and roll (rotational) movements. This dramatically broadens the
scope of situations where users can handhold the camera and still enjoy the
world of ultra-high 102 million pixels resolution.
iii) 4K/30P video
recording function:
The GFX100 supports
4K/30P video recording, capturing smooth motions at 30fps in
ultra-high-definition 4K video. The camera allows users to enjoy beautiful
bokeh with shallow depth-of-field and wide tonal reproducibility, enabling premium
video production while reproducing detailed textures, three-dimensional
definitions and even capturing the atmosphere of the scene.

Main features of
the GFX100:
(1) Carrying a newly developed 102 million pixels
image sensor to reach the world-leading image quality:

  • The GFX100 carries the large format sensor, a
    newly developed large image sensor with 102 million pixels resolution. It
    produces the world-leading photographic image quality when combined with
    the latest fourth-generation “X-Processor 4” high-speed image processing
    engine, ultra-sharp FUJINON GF lenses and color reproduction technology
    nurtured through the photographic film business over many years.
  • The image sensor offers a back-illuminated
    structure with excellent light-receiving performance. Taking advantage of
    its wide dynamic range to achieve rich tonal reproduction and low noise,
    while also achieving high-speed readout of image data despite the massive
    pixel count.
(2) Fast and high-precision phase detection AF:

  • The GFX100 boasts highly accurate AF with
    exceptional ability to track a moving subject at a speed up to twice that
    of current models. This equates to the level of mobility that sets a new
    standard for digital cameras using an image sensor larger than the 35mm
    full-frame format.
  • As many as 3.76 million phase detection pixels
    are placed across the image sensor (approx. 100% coverage), quickly
    focusing on the subject regardless of where the subject is within the
    frame. Furthermore, the GFX Series adopts the latest phase detection AF
    algorithm, already popular with FUJIFILM X-T3 and FUJIFILM X-T30 in the X
    Series of Fujifilm’s mirrorless digital cameras, to achieve high-speed and
    high-precision AF in the “Single Point” as well as “Zone” and “Wide
    Tracking” of focus area.
  • The GFX100 boasts dramatic improvement in the
    accuracy of Face and Eye Detection AF, which has become an essential
    function in fashion photography and portrait photography. The Face
    Detection now works with a greater shooting distance, and shows amazing
    tracking performance even for the side profile of a person or a subject
    that is partially blocked by an obstacle.
(3) Powerful support for hand-held shooting with
5.5-stop five-axis in-body image stabilization:

  • The GFX100 comes
    equipped with a five-axis IBIS mechanism that delivers image stabilization
    of up to 5.5 stops. Taking advantage of its sensor-shift structure, the
    IBIS stabilizes images not only against pitch and yaw movements (up / down
    and right / left tilting) but also against shift (vertical / horizontal) and
    roll (rotational) movements. The entire shutter unit is suspended with
    four springs to minimize the effect of shutter shock. This dramatically
    broadens the scope of situations where users can handhold the camera and
    still enjoy the world of ultra-high 102 million pixels resolution.
(4) 4K/30P video recording capability to meet the
needs of premium video production:

  • The combination of the new image sensor with
    high-speed readout and the high-performance “X-Processor 4”
    engine has given
    the camera a capability of capturing smooth motions at 30fps in 4K video*5.
  • When the DCI (aspect ratio of 17:9), a
    standard format for digital cinema cameras, is selected, the GFX100
    records video with a sensor area measuring about 49.5mm diagonally*6. The
    size, bigger than that of large sensors increasingly adopted by high-end
    cinema cameras*7, results in outstanding high ISO performance, shallow
    depth-of-field capability and wide tonal reproducibility. This makes it
    easier than ever before to produce premium-quality video footage with more
    detailed textures and three-dimensional definitions while even capturing
    the atmosphere of the scene.
  • The GFX100 uses oversampling with the amount
    of data equivalent to approx. 50.5 million pixels to render video with
    exceptionally high resolution. It also supports the highly efficient
    H.265/HEVC compression codec as well as the “F-Log” mode that reproduces
    rich tonal gradation and the “Hybrid Log Gamma (HLG)” for recording HDR
    (high dynamic range) footage with ease. For the first time in the GFX
    Series, GFX100’s Film Simulation options, which allow users to enjoy a
    variety of color and tonal reproductions, include “ETERNA” for simulating
    the colors and tones of Fujifilm’s cinema film. This enables faithful reflection
    of videographers’ artistic intentions to video production.

    *5 Video is
    recorded on an SD card at 4K 30P 10bit 4:2:0 and on external media via HDMI at
    4K 30P 10bit 4:2:2.
    *6 Referring to
    the area of the image sensor used for video recording. In the case of the
    GFX100, when the 17:9 format is selected, the area measures approx. 49.5mm
    *7 Image sensors
    with the diagonal dimension of 43.2mm to 46.3mm
    (5) Compact, lightweight and highly robust camera
    body for excellent practical usability:
    • Despite featuring the large format image
      sensor and IBIS, the GFX100’s camera body is compact and lightweight
      measuring just 48.9mm at the thinnest part and weighing approx. 1,400g*8.
      The compact form factor, equivalent to that of digital single-lens reflex
      cameras with a 35mm full-frame format sensor, ensures excellent mobility.
    • The camera body is highly robust due to the
      use of magnesium alloy and the “inner frame” structure of coupling the
      image sensor, IBIS and lens mount into an integrated unit. Weather sealing
      is applied to 95 locations to make the body highly resistant to dust,
      moisture and low temperatures, catering to the tough shooting conditions
      of professional photography.
    • For the first time in Fujifilm cameras, a
      vertical grip is built into the camera body, making it stable and
      comfortable to hold.
    *8Including two
    batteries, memory card and electronic viewfinder (EVF)
    (6) Ability to display diverse shooting data for
    added comfort in camera operation:
    • The GFX100 has a new 2.05-inch sub monitor on
      the rear panel in addition to the main 3.2-inch LCD monitor that can be
      tilted to three directions. Exposure settings and various other shooting
      data can be assigned to the rear-panel sub monitor so that the main
      monitor can be dedicated to checking framing, allowing you to concentrate
      on composition.
    • The top panel now features another new
      1.80-inch sub LCD monitor, which can be set to the “Virtual Dial Mode,”
      displaying a virtual dial for simulated operation. This is a perfect
      function for users who prefer dial-based operations, adopted in GFX
      Series’ current models.
    • The number of dials, buttons and levers on the
      camera body has been kept to the minimum for simplicity in camera
      operation. The top panel features the Drive Mode Dial, which enables
      instantaneous switchover between the Still Image, Video and Multiple
      Exposure modes. Each of these modes can store settings such as exposure
      settings, white balance and Film Simulation selection. That means it only
      requires just single dial action to recall optimum camera settings,
      ensuring ease of camera operation.
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    (7) Featuring the world’s top-class ultra-high
    definition electronic viewfinder (EVF) with more than 5.76M million dots for
    accurate focusing:
    • The GFX100 features an ultra-high definition
      EVF, newly-developed for this model using the world’s top-class 5.76
      million-dot OLED panel and five optical glass elements including
      aspherical elements. With the viewfinder magnification of 0.86x and 100%
      viewfinder coverage, the EVF enables accurate focusing for the 102 million
      pixels sensor, which requires extreme focusing accuracy.
    • The GFX100 inherits FUJIFILM GFX50S’s popular
      detachable EVF system. When the optional EVF Tilting Adapter EVF-TL1 is
      attached, the EVF can be tilted to variable angles to provide flexibility
      accommodating user preference.
    • The EVF can be set to the “Frame Rate
      Priority,” “Resolution Priority” or “AF Speed Priority” mode according to
      subject characteristics.
    (8) Support for “16bit RAW” and “16bit TIFF” to
    cater to the needs of professional photography:
    • The GFX100 has responded to requests by many
      professional photographers by allowing photos to be saved in “16bit RAW”
      and “16bit TIFF”, significantly improving photo data’s tolerance to
      post-processing*9. This means the camera’s rich tonal gradation and
      Fujifilm’s unique color reproduction modes can be effectively utilized at
      the forefront of professional photography.
    • The GFX100 also features the newly-developed
      “Smooth Skin Effect” function, which automatically smooths the skin tone.
      It reduces the amount of post-processing work in portraiture, so that
      images can be finished at an advanced level of perfection much quicker
      than ever before.
    *9Tolerance to
    image degradation caused by post-processing
    (9) Accommodating two batteries and supporting USB
    charging / powering for enhanced user convenience:
    • The GFX100 can accommodate two GFX Series
      batteries (NP-T125), extending the number of frames per charge to approx.
      800 when the rear LCD is used.
    • The camera can also be powered and charged
      through USB connection. Connecting an external battery that supports USB
      Power Delivery enables even longer continuous shooting and simultaneous
      charging of the two batteries in the camera.
    • This is the first GFX Series model that has a
      supporting IEEE802.11ac 5GHz, enabling even faster wireless image
      transfer. For RAW processing and tethered shooting, similarly to previous
      GFX Series models, the GFX100 is compatible with “Tether Shooting Plug-in
      PRO for Adobe® Photoshop® Lightroom®” and “Capture One Pro FUJIFILM” to
      accommodate the diverse workflow of professional photographers.
    You can visit http://fujifilm-x.com/gfx/ for details of product
    support and additional information.
    features of the Premista Series:
    (1) Premista is
    a series of zoom cinema lenses that support large format sensors and delivers
    outstanding resolution, beautiful bokeh and rich gradation with high dynamic
    zoom cinema lens, support large format sensors, and cater to a variety of
    filming situations with advanced operability without having to change lenses.
    Standard zoom lens that offers the fast T-stop value of 2.9 across its focal
    length range of
    zoom lens with the T-stop range of 2.9-3.5 and focal length range of 80-250mm
    Series combines large-diameter aspherical lens elements, processed to ultimate
    precision, with the newly-developed focusing / zooming system to achieve low
    distortion*4 and color aberration. The lenses have the ability to achieve
    an astonishing level of edge-to-edge resolution, regardless of the distance
    from the subject or zoom position, delivering footage of impressive sharpness
    and clarity.
    is the first FUJINON cinema lens series to adopt a 13-blade iris design to form
    a near-perfect circle. When combined with large format sensors’ characteristically
    shallow depth-of-field, the lenses create a natural and beautiful bokeh.
    unique optical design effectively mitigates ghosts and flares to produce video
    of rich gradation with high dynamic range.
    Premista lenses produce video in natural color tones, popular with the HK / ZK
    / XK / MK Series of cinema lenses. Consistency in color design with the current
    lineup of lenses simplifies color grading*5, required when using multiple
    *4Distortion refers to contraction and
    expansion that occurs at edges of an image formed through the lens.
    *5Color grading refers to the process
    of color correction in movie editing.
     (2) Advanced robustness in a compact and
    lightweight design:
    Mechanical design built with Fujifilm’s simulation
    technology, nurtured over many years, is coupled with production technology
    that can assemble parts processed in the order of microns at high precision, to
    produce a compact and lightweight body with advanced robustness, withstanding harsh
    filming conditions in professional video production.
    (3) Excellent
    The focus ring can be rotated as much as 280
    degrees, and gives a sensation of smooth torque when rotated to enable precise
    The gear pitch*6 for the operation rings for
    focusing, zooming and iris is 0.8M (module), the same as existing FUJINON
    cinema lenses. The lenses can also be used with standard peripheral
    accessories, essential for video production, such as Follow Focus for accurate
    and smooth focusing and remote lens control system for remotely operating
    Fluorescent paint is applied to index marks on the
    focus, zoom and iris rings so that these settings can be clearly checked even
    at night or in a dark room. The focus index can be also displayed in feet or
    The lenses feature a Flange Focal Distance
    adjustment function*7, allowing users to adjust the flange focal distance by
    simply rotating a ring on the lens barrel to correct a shift in the flange
    focal distance caused by rapid temperature changes at a shooting site. This
    function achieves optimum camera and lens matching, thereby bringing out the
    lenses’ full optical performance.
    *6 Distance between gear teeth
    *7 Lens’s image-forming plane can be adjusted to
    the optimum position according to each camera’s flange focal distance (distance
    from lens mounting reference plane to sensor)
    (4) The Premista
    Series supports “ZEISS eXtended Data”*8:
    Premista lenses support the “ZEISS eXtended Data”,
    developed by Carl Zeiss in compliance with the “/i® Technology*9”
    communications standard. It can not only record lens metadata (focus, zoom and
    iris settings) for filmed footage but also correct lens distortion and
    peripheral illumination*10.
    *8 The support is to be introduced with firmware
    *9 /i is a trademark or registered trademark of
    Cooke Optics Limited.
    *10 Compatible devices are required depending on
    which camera you use.
    Main specifications of the Premista Series
    Product Name
    Focal Length
    T2.9 (80-200mm) / T3.5(250mm)
    Lens Mount
    PL mount
    PL mount
    Compatible Image Size (diagonal)
    Close Focus
    0.8m / 2ft 7in
    1.5m / 4ft 11in
    Angular Field of View (H x V)
    28mm: 72.4° x 42.2°
    80mm: 28.7° x 15.4°
    40.96mm x 21.60mm*11
    100mm: 23.1° x 12.3°
    250mm: 9.4° x 4.9°
    Angular Field of View (H x V)
    28mm: 65.5° x 46.4°
    80mm: 25.4° x 17.1°
    36mm x 24mm *12
    100mm: 20.4° x 13.7°
    250mm: 8.2° x 5.5°
    Angular Field of View (H x V)
    28mm: 52.2° x 30.8°
    80mm: 19.5° x 11.0°
    27.45mm x 15.44mm *13
    100mm: 15.6° x 8.8°
    250mm: 6.3° x 3.5°
    Angle of Focus Rotation
    Angle of Zoom Rotation
    Angle of Iris Rotation
    Iris Blades
    Front Diameter
    Length (approx.)
    255mm / 10in
    255mm / 10in
    Weight (approx.)
    3.8kg / 8.4lbs.
    3.8kg / 8.4lbs.
    *11 Aspect ratio 1:1.90
    *12 Aspect ratio 1:1.50
    *13 Aspect ratio 1:1.78

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