DISCOVERING THE NEW AT INDIA INTERNATIONAL TRAVEL MART 2019 - INDIA'S PREMIER TRAVEL AND TOURISM EXHIBITION

By Happening Heads - August 06, 2019

 The 114th edition of ‘India International Travel Mart’ was held from 2nd to 4th August 2019 at the The Bangalore Palace, Vasanth Nagar Entrance. With this year’s edition of ‘IITM’ in Bangalore, Sphere Travelmedia & Exhibitions completed 20 years of providing the travel industry and discerning buyers from the travel – trade and corporate sector an opportunity to do business.
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L-R : Inaugurated by Mr Praveen Kumar, Principal Secretary, Youth Advancement, Tourism and Culture Department, Govt of Andhra Pradesh; Mr Pravin Kumar, CEO, Andhra Pradesh Tourism Authority & MD, Andhra Pradesh Tourism Development Corporation; Mr M Vinod, Association of Tour Operators Andaman; K Devaraj, Director-I/C, MSME Development Institute, Bengaluru.
 The ‘India International Travel Mart’ showcased a variety of destinations from different spheres such as pilgrimages, adventures, culture & heritage, beaches, hills and much more. The event had over 450 participants from over 15 countries and over 20 Indian states. The participants included Travel Agents & Tour Operators, DMC, Hotels & Resorts, National Tourist Organizations, Cruises, Airlines, Online Travel Portals etc.

The 3-day event showcased glimpses from the travel, tourism and hospitality industries. The time for IITM Bengaluru is perfect for the upcoming holiday season in India, Dussehra (Vijayadashami also known as Dasara, Dussehra or Dussehra is a major Hindu festival celebrated at the end of Navratri every year) & Deepavali, long weekends as well as round-the-year travel, vacations and business plans. 

 The Ministry of MSME, Government of India under its scheme “Procurement and Marketing Support" showcased an exclusive MSME Pavilion consisting of 50 stalls, which was setup in the trade fair showcasing the competencies and ready to go attitude of MSMEs to capture the National and International market. 33 Women Entrepreneurs, 11 Sc/ST and 6 General MSME Entrepreneurs participated in the Trade Fair. The stalls were provided to MSMEs at the subsidised rates as per the guidelines of the Scheme.

 IITM hosted the launch of “The Out Factory” which make exclusive Mongolian Yurts which are used glamping and outdoor living. These were their first edition of the Mongolian Yurts which were on display at the venue. 

 Rajasthan Tourism hosted their exclusive Rajasthan Tourism Roadshow at the venue, which saw the participation of more than 100 travel agents from Bangalore.

 Speaking on the occasion, Mr Sanjay Hakhu, Director, Sphere TravelMedia said, “India in spite of the present business environment is fast emerging as one of the most interesting and productive countries for the travel trade industry both for leisure and business travel. A combination of factors is responsible for the growth and demand of travel trends from India. The visitor profile is on a B2B & B2C format like and will have over 15,000 buyers over 3 days."

 Tourism Studies and Trends indicate that the year 2018 – 19 will see more than 20 million Indian tourists embanking on overseas travel and with the advent of low-cost international airfares and holiday packages that are available on monthly installments payable over a period of time, International travel is no longer a luxury. 

HIGHLIGHTS OF THE INDIA INTERNATIONAL TRAVEL MART 2019:


·        New Zealand, Korea and Bahrain were the ‘Partner Countries’ at ‘India International Travel Mart' this year.
·        Big representation from different travel and tourism products of Karnataka
·        Some of the International participants who were participating this year included participants from Bahrain, China, New Zealand, Singapore, Nepal, Dubai, Indonesia etc.
·        Gujarat, Kerala, Rajasthan were the ‘Partner States’ while Goa, Madhya Pradesh, West Bengal, Himachal Pradesh and Tamil Nadu were the ‘Featured Destinations’ at the event.
·        Karnataka was the Host State for the event and Delhi Tourism, Meghalaya Tourism, Lakshadweep, Jharkhand Tourism, Uttarakhand Tourism are the Focus States at the event. 
·       Gokulam Grand were the Hospitality Partners of the event.
·        More than 200 hotels and resorts participated from all over India, making it one of the most diverse ranges of hospitality products in the country on display. There were diverse Tourism segments on display such as Pilgrimage Travel, Adventure, Cultural pursuits, shopping tours, etc.
·        Exclusive Start-up Pavilion in the field of hospitality, travel and tourism was setup at the venue.
·       International Holiday Packages from IRCTC were one of the key highlights at IITM 2019.

The 'India International Travel Mart' provided an ideal 'marketing opportunity' and 'excellent backdrop' to enhance the participant's 'brand-equity' in the eyes of the discerning end consumer and the travel-trade.

A BOOST FOR DOMESTIC TOURISM:

 The event showcased travel and hospitality products from every part of the country, making it one of the biggest congregations of travel-trade in the country. The event provided unmatched networking opportunities to interact with Travel-Trade and Corporate Buyers alike.

Mr Rohit Hangal, Director, Sphere Travelmedia added, "Domestic travel as the backbone’ of India’s tourism portfolio and with an estimated 561 million domestic tourist visits. This segment is probably only second to China in terms of sheer size. With the rapid economic development taking place in the country and availability of greater disposable income combined with affordable holiday packages, tourism in India is increasing steadily and acts as a catalyst for the furthering the economic growth in view of its wide-ranging linkage effects and multiple impacts. The participants from the states of Karnataka, Kerala, Andhra Pradesh, Rajasthan, Gujarat, Himachal Pradesh, and many more destinations will be seen aggressively marketing their products will be there with their travel and tourism stakeholders."

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